WINE LABELS
Exclusive Wine Labels for Casanova Wein Pur
Where Art Meets Wine: Creative Design for Casanova Wein Pur’s Exclusive Labels
In collaboration with the advertising agency diebündner kommunikationsmacher AG and the winery Casanova Wein Pur in Walenstadt, we created a unique 11-part series of exclusive wine labels.
Goal: Elegance Meets Individuality
Our goal was to visually reflect both the character of the winery and the individuality of its clients. The design merges tradition, humor, and modern aesthetics into one cohesive and high-quality visual identity.
Creative Execution with Attention to Detail
Each label combines:
- a deep black background with premium gloss printing,
- a delicate vine pattern for an elegant accent,
- and custom caricatures in soft greyscale on a light base.
Every caricature was tailor-made and tells a unique story — humorous and personal.
Visual Storytelling Through the Yearly Winemaking Cycle
Each label represents a stage in the vineyard’s yearly rhythm:
- Spring – caring for the vines
- Summer – vigorous growth
- Autumn – grape harvest
This approach creates not only a visually striking design but also an emotional connection to the product.
A Special Detail: The “BIOLOGISCH!” Puzzle
Each bottle features a single letter. When all 11 bottles are placed side by side, they reveal the word “BIOLOGISCH!” (“Organic!”).
This playful feature highlights the winery’s commitment to sustainability and creates an engaging, interactive experience for customers.